{"id":1966,"date":"2025-04-04T19:27:00","date_gmt":"2025-04-04T18:27:00","guid":{"rendered":"https:\/\/bs.xl.pt\/branded-content\/?page_id=1966"},"modified":"2026-04-27T19:12:20","modified_gmt":"2026-04-27T18:12:20","slug":"shortlist","status":"publish","type":"page","link":"https:\/\/bs.xl.pt\/branded-content\/shortlist\/","title":{"rendered":"Shortlist"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Comunica\u00e7\u00e3o Integrada<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">McDonald&#8217;s &#8211; Minecraft x McDonald&#8217;s<\/h3>\n\n\n\n<p><strong>Anunciante<\/strong>: McDonald\u2019s Portugal<br><strong>Candidato<\/strong>: OMG Portugal S.A.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Que fish \u00e9s tu?<\/h3>\n\n\n\n<p><strong>Anunciante<\/strong>: Ocean\u00e1rio de Lisboa<br><strong>Candidato<\/strong>: Bauer Media<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Terapia de Segunda<\/h3>\n\n\n\n<p><strong>Anunciante<\/strong>: WTF<br><strong>Candidato<\/strong>: Bauer Media<\/p>\n\n\n\n<hr>\n\n\n\n<h2 class=\"wp-block-heading\">Brand Experience<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Beleza Real<\/h3>\n\n\n\n<p><strong>Anunciante<\/strong>: Dove<br><strong>Candidato<\/strong>: Iniciativas de Meios &#8211; Actividades Publicit\u00e1rias, Lda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cupra X Mxgpu<\/h3>\n\n\n\n<p><strong>Anunciante<\/strong>: Cupra<br><strong>Candidato<\/strong>: OMG Portugal S.A.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">McDonald&#8217;s &#8211; Minecraft x McDonald&#8217;s<\/h3>\n\n\n\n<p><strong>Anunciante<\/strong>: McDonald\u2019s Portugal<br><strong>Candidato<\/strong>: OMG Portugal S.A.<\/p>\n\n\n\n<hr>\n\n\n\n<h2 class=\"wp-block-heading\">Work for Good<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Beleza Real<\/h3>\n\n\n\n<p><strong>Anunciante<\/strong>: Dove<br><strong>Candidato<\/strong>: Iniciativas de Meios &#8211; Actividades Publicit\u00e1rias, Lda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Feel the Magic: Ticha Penicheiro Against All Odds<\/h3>\n\n\n\n<p><strong>Anunciante<\/strong>: Betclic<br><strong>Candidato<\/strong>: TRIX &#8211; Produ\u00e7\u00e3o Audiovisual, Lda.<\/p>\n\n\n\n<hr>\n\n\n\n<h2 class=\"wp-block-heading\">Power of Storytelling<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Sponsored Content &amp; Customer Publishing<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Beleza Real<\/h4>\n\n\n\n<p><strong>Anunciante<\/strong>: Dove<br><strong>Candidato<\/strong>: Iniciativas de Meios &#8211; Actividades Publicit\u00e1rias, Lda.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Gera\u00e7\u00e3o FIAT\u00e1stica<\/h4>\n\n\n\n<p><strong>Anunciante<\/strong>: Fiat<br><strong>Candidato<\/strong>: Observador<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Globos de Ouro<\/h4>\n\n\n\n<p><strong>Anunciante<\/strong>: CIF<br><strong>Candidato<\/strong>: Iniciativas de Meios &#8211; Actividades Publicit\u00e1rias, Lda.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Terapia de Segunda<\/h4>\n\n\n\n<p><strong>Anunciante<\/strong>: WTF<br><strong>Candidato<\/strong>: Bauer Media<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Xmas in the Light<\/h4>\n\n\n\n<p><strong>Anunciante<\/strong>: Repsol<br><strong>Candidato<\/strong>: Bauer Media<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Documentary or Fictional Series<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Feel the Magic: Ticha Penicheiro Against All Odds<\/h4>\n\n\n\n<p><strong>Anunciante<\/strong>: Betclic<br><strong>Candidato<\/strong>: TRIX &#8211; Produ\u00e7\u00e3o Audiovisual, Lda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TV Programs<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Concurso Bem Bom<\/h4>\n\n\n\n<p><strong>Anunciante<\/strong>: Banco Montepio<br><strong>Candidato<\/strong>: OMG Portugal S.A.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comunica\u00e7\u00e3o Integrada McDonald&#8217;s &#8211; Minecraft x McDonald&#8217;s Anunciante: McDonald\u2019s PortugalCandidato: OMG Portugal S.A. Que fish \u00e9s tu? Anunciante: Ocean\u00e1rio de LisboaCandidato: Bauer Media Terapia de Segunda Anunciante: WTFCandidato: Bauer Media Brand Experience Beleza Real Anunciante: DoveCandidato: Iniciativas de Meios &#8211; Actividades Publicit\u00e1rias, Lda. Cupra X Mxgpu Anunciante: CupraCandidato: OMG Portugal S.A. McDonald&#8217;s &#8211; Minecraft x [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1966","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/pages\/1966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/comments?post=1966"}],"version-history":[{"count":3,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/pages\/1966\/revisions"}],"predecessor-version":[{"id":2130,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/pages\/1966\/revisions\/2130"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/media?parent=1966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}