{"id":1462,"date":"2023-11-28T18:48:34","date_gmt":"2023-11-28T18:48:34","guid":{"rendered":"https:\/\/bs.xl.pt\/branded-content\/?p=1462"},"modified":"2023-11-30T12:49:47","modified_gmt":"2023-11-30T12:49:47","slug":"uzina-foi-a-agencia-mais-premiada-nos-branded-content-awards","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/branded-content\/noticias\/uzina-foi-a-agencia-mais-premiada-nos-branded-content-awards\/","title":{"rendered":"Uzina foi a ag\u00eancia mais premiada nos Branded Content Awards"},"content":{"rendered":"\n<p>Os vencedores dos primeiros Branded Content Awards foram revelados na cerim\u00f3nia de entrega dos pr\u00e9mios esta ter\u00e7a-feira \u00e0 tarde na Pousada Lisboa.<br><br>No total, a Uzina recebeu oito pr\u00e9mios, sendo a ag\u00eancia mais premiada desta edi\u00e7\u00e3o. J\u00e1 a Samsung Portugal foi o anunciante que arrecadou mais distin\u00e7\u00f5es com os projetos \u201cO \u00cddolo\u201d, \u201cTens-me na M\u00e3o\u201d e \u201cH\u00e1 uma noite p\u2019ra passar\u201d.<\/p>\n\n\n\n<p>Foram 142 os projetos e campanhas em competi\u00e7\u00e3o, resultando em 5 pr\u00e9mios bronze, 8 pratas e 8 ouros distribu\u00eddos por quatro categorias: Comunica\u00e7\u00e3o Integrada, Brand Experience, Work For Good e Power of Storytelling. Destaque para a campanha \u201cO design \u00e9 para todos\u201d, da IKEA Portugal, que venceu o \u00fanico galard\u00e3o de ouro na categoria de Comunica\u00e7\u00e3o Integrada. J\u00e1 o pr\u00e9mio de ouro da categoria Brand Experience foi para campanha publicit\u00e1ria &#8220;The Forgotten Team&#8221;, encomendada pela MEO e Aministia Internacional \u00e0 Dentsu Creative.&nbsp;<\/p>\n\n\n\n<p>\u201cOs primeiros Branded Content Awards foram um verdadeiro sucesso para valorizar e premiar as boas iniciativas de branded content e brand storytelling em Portugal\u201d, afirmou Lu\u00eds Ferreira, diretor geral comercial da Cofina, na cerim\u00f3nia. \u201cQue venham mais edi\u00e7\u00f5es\u201d, desejou.<\/p>\n\n\n<\/div>\n<div class=\"uk-container\">\n<div class=\"uk-padding uk-padding-large uk-padding-remove-horizontal\">\n<div class=\"uk-position-relative uk-visible-toggle uk-light\" tabindex=\"-1\" data-uk-slideshow>\n<ul class=\"uk-slideshow-items\">\n<li>\n<img decoding=\"async\" id=\"1501\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_01-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1504\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_02-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1507\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_03-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1510\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_04-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1513\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_05-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1516\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_06-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1519\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_07-1600x900.jpg\" alt=\"Ant\u00f3nio Roquette, CEO da Uzina, recebe o Grand Prix pela curta metragem \"O \u00cddolo\", feita para a Samsung Portugal\" data-uk-cover \/>\n<div class=\"caption uk-position-bottom-right\"><p class=\"uk-text-small uk-margin-remove\">Ant\u00f3nio Roquette, CEO da Uzina, recebe o Grand Prix pela curta metragem \"O \u00cddolo\", feita para a Samsung Portugal<\/p><\/div><\/li>\n<li>\n<img decoding=\"async\" id=\"1522\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_08-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1525\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_09-1600x900.jpg\" alt=\"Sandra Loureiro, da Staples Portugal, recebe o pr\u00e9mio pelo projeto \"Intermit\u00e2ncias do T\u00e9dio\"\" data-uk-cover \/>\n<div class=\"caption uk-position-bottom-right\"><p class=\"uk-text-small uk-margin-remove\">Sandra Loureiro, da Staples Portugal, recebe o pr\u00e9mio pelo projeto \"Intermit\u00e2ncias do T\u00e9dio\"<\/p><\/div><\/li>\n<li>\n<img decoding=\"async\" id=\"1528\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_10-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1531\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_11-1600x900.jpg\" alt=\"Luis Ferreira, diretor geral comercial da Cofina, com Patr\u00edcia Weiss\" data-uk-cover \/>\n<div class=\"caption uk-position-bottom-right\"><p class=\"uk-text-small uk-margin-remove\">Luis Ferreira, diretor geral comercial da Cofina, com Patr\u00edcia Weiss<\/p><\/div><\/li>\n<li>\n<img decoding=\"async\" id=\"1534\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_12-1600x900.jpg\" alt=\"O estrategista Manuel Corte-Real, da Dentsu Creative, agradeceu o pr\u00e9mio em nome de todos os colegas\" data-uk-cover \/>\n<div class=\"caption uk-position-bottom-right\"><p class=\"uk-text-small uk-margin-remove\">O estrategista Manuel Corte-Real, da Dentsu Creative, agradeceu o pr\u00e9mio em nome de todos os colegas<\/p><\/div><\/li>\n<li>\n<img decoding=\"async\" id=\"1537\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_13-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1540\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_14-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1543\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_15-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1546\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_16-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1549\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_17-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1552\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_18-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1555\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_19-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1558\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_20-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1561\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_21-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1564\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_22-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1567\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_23-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1570\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_24-1600x900.jpg\" alt=\"A equipa da Uzina e da Samasung Portugal com o diretor geral comercial da Cofina Luis Ferreira (\u00e0 esquerda) e Patr\u00edcia Weiss (\u00e0 direita)\" data-uk-cover \/>\n<div class=\"caption uk-position-bottom-right\"><p class=\"uk-text-small uk-margin-remove\">A equipa da Uzina e da Samasung Portugal com o diretor geral comercial da Cofina Luis Ferreira (\u00e0 esquerda) e Patr\u00edcia Weiss (\u00e0 direita)<\/p><\/div><\/li>\n<li>\n<img decoding=\"async\" id=\"1573\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_25-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1576\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_26-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1579\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_27-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1582\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_28-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1585\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_29-1600x900.jpg\" alt=\"Ant\u00f3nio Roquette, CEO da Uzina, ag\u00eancia vencedora do Grand Prix\" data-uk-cover \/>\n<div class=\"caption uk-position-bottom-right\"><p class=\"uk-text-small uk-margin-remove\">Ant\u00f3nio Roquette, CEO da Uzina, ag\u00eancia vencedora do Grand Prix<\/p><\/div><\/li>\n<li>\n<img decoding=\"async\" id=\"1588\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_30-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1591\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_31-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1594\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_32-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1597\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_33-1600x900.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"1600\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/148\/2023\/11\/BrandedContent_34-1600x900.jpg\" alt=\"Joana Santana, diretora de servi\u00e7o a clientes da Cofina Media\" data-uk-cover \/>\n<div class=\"caption uk-position-bottom-right\"><p class=\"uk-text-small uk-margin-remove\">Joana Santana, diretora de servi\u00e7o a clientes da Cofina Media<\/p><\/div><\/li>\n<\/ul>\n<div class=\"uk-hidden@s\"><a class=\"uk-position-center-left uk-position-small uk-hidden-hover\" href=\"#\" uk-slidenav-previous uk-slideshow-item=\"previous\"><\/a>\n<a class=\"uk-position-center-right uk-position-small uk-hidden-hover\" href=\"#\" uk-slidenav-next uk-slideshow-item=\"next\"><\/a>\n<\/div>\n<div class=\"uk-visible@s\"><a class=\"uk-position-center-left-out uk-position-medium uk-slidenav-large\" href=\"#\" uk-slidenav-previous uk-slideshow-item=\"previous\"><\/a>\n<a class=\"uk-position-center-right-out uk-position-medium uk-slidenav-large\" href=\"#\" uk-slidenav-next uk-slideshow-item=\"next\"><\/a>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"uk-container uk-container-small\">\n\n\n\n\n<p>A escolha dos vencedores ficou a cargo de um j\u00fari composto por Patr\u00edcia Weiss (BCMA), In\u00eas Pereira da Costa (38 GRAUS), Mariana Ascen\u00e7\u00e3o (SWORD Health), Louren\u00e7o Thomaz (Dentsu Creative Portugal), Alberto Rui Pereira (IPG Mediabrands Portugal), M\u00e1rio Patroc\u00ednio (BRO Cinema), Tha\u00eds Carneiro (BRO Cinema), Filipa Cabrita (Grupo Imprensa\/SIC), Bruno Pinhal (Talent Everywhere), Ana Roma Torres (Havas Group), Isabel Marques (RTP), Sofia Bargiela (BCMA), Rita Torres Baptista (NOS SGPS), Janin Moreira (Super Bock Group), Bruno Albuquerque (Super Bock Group), Catarina Barradas (EDP), Susana Albuquerque (Uzina), Mariana Lorena (Hearts &amp; Science), Rita Sobral (GroupM), Ricardo Lagoa (Sociedade Ponto Verde), Ricardo Domingues (Betclic Group), Francisco Faria (Betclic Group), Teresa Burnay (Unilever)e Miguel Sim\u00f5es (Observador).<\/p>\n\n\n<a href=\"\/vencedores\/\" class=\"uk-button uk-button-large uk-button-default\">Ver lista de vencedores<\/a>\n","protected":false},"excerpt":{"rendered":"<p>O projeto \u201cO \u00cddolo\u201d, da Samsung Portugal, foi o grande vencedor da 1\u00aa edi\u00e7\u00e3o dos Branded Content Awards. Desenvolvido pela ag\u00eancia Uzina, conquistou o principal galard\u00e3o da iniciativa organizada pela Branded Content Marketing Association Portugal (BCMA) e pelo grupo Cofina. <\/p>\n","protected":false},"author":58,"featured_media":1465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[202,115,205],"class_list":["post-1462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-bcma","tag-branded-content-awards","tag-cofina"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/posts\/1462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/comments?post=1462"}],"version-history":[{"count":6,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/posts\/1462\/revisions"}],"predecessor-version":[{"id":1606,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/posts\/1462\/revisions\/1606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/media\/1465"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/media?parent=1462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/categories?post=1462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/tags?post=1462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}