{"id":919,"date":"2023-07-06T10:26:00","date_gmt":"2023-07-06T09:26:00","guid":{"rendered":"https:\/\/bs.xl.pt\/branded-content\/?p=919"},"modified":"2023-07-07T08:43:46","modified_gmt":"2023-07-07T07:43:46","slug":"renault-ikea-volvo-e-nos-a-ideia-deles-deu-varios-filmes","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/branded-content\/noticias\/renault-ikea-volvo-e-nos-a-ideia-deles-deu-varios-filmes\/","title":{"rendered":"Renault, Ikea, Volvo e NOS: a ideia deles deu v\u00e1rios filmes"},"content":{"rendered":"\n<p>Algumas das grandes marcas instaladas em Portugal j\u00e1 est\u00e3o a apostar, e a ganhar junto do p\u00fablico, com o branded content. O primeiro painel da confer\u00eancia &#8220;O Casamento da Criatividade com a Efetividade&#8221;, analisou e discutiu exemplos de projetos de sucesso e com impacto real nos consumidores.\u00a0<\/p>\n\n\n\n<p>Sob a modera\u00e7\u00e3o de Patr\u00edcia Weiss, a conversa aconteceu \u00e0 mesa com os convidados\u00a0<strong>Susana Doutor<\/strong>, Marketing Communication Manager, Grupo Renault Portugal;\u00a0<strong>Bernardo Rodo<\/strong>, Managing Director, OMD Portugal;\u00a0<strong>M\u00f3nica Nogueira de Sousa<\/strong>, Country Marketing Manager, IKEA;\u00a0<strong>Lu\u00eds Miguel Santos<\/strong>, Marketing Operations Manager, Volvo Car Portugal;\u00a0<strong>Rita Sobral<\/strong>, Head of Branded Content, GroupM e\u00a0\u00a0<strong>Rita Torres-Baptista<\/strong>, SVP de Marca e Comunica\u00e7\u00e3o, da NOS.<\/p>\n\n\n\n<p>Leia a not\u00edcia na \u00edntegra no site\u00a0<a href=\"https:\/\/www.jornaldenegocios.pt\/negocios-em-rede\/branded-content\/detalhe\/renault-ikea-volvo-e-nos--a-ideia-deles-deu-varios-filmes\" target=\"_blank\" rel=\"noreferrer noopener\">Jornal de Neg\u00f3cios<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No primeiro painel da Branded Content Talks, sobre &#8220;O Casamento da Criatividade com a efetividade&#8221;, foram analisados e discutidos projetos de sucesso como os cases Renault; Ikea, Volvo e NOS.<\/p>\n","protected":false},"author":29,"featured_media":922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[130,25,22,112,136,76,133,19,55,139,127],"class_list":["post-919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-bernardo-rodo","tag-brand-storytelling","tag-branded-content","tag-branded-content-talks","tag-luis-miguel-santos","tag-media","tag-monica-nogueira-de-sousa","tag-patricia-weiss","tag-rita-sobral","tag-rita-torres-baptista","tag-susana-doutor"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/posts\/919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/comments?post=919"}],"version-history":[{"count":1,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/posts\/919\/revisions"}],"predecessor-version":[{"id":928,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/posts\/919\/revisions\/928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/media\/922"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/media?parent=919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/categories?post=919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/tags?post=919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}