{"id":1747,"date":"2024-08-23T12:00:33","date_gmt":"2024-08-23T11:00:33","guid":{"rendered":"https:\/\/bs.xl.pt\/branded-content\/?post_type=seminars&#038;p=1747"},"modified":"2024-09-12T11:29:30","modified_gmt":"2024-09-12T10:29:30","slug":"branded-content-talks","status":"publish","type":"seminars","link":"https:\/\/bs.xl.pt\/branded-content\/seminars\/branded-content-talks\/","title":{"rendered":"Branded Content Talks"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Com o prop\u00f3sito de reconhecer e celebrar as boas pr\u00e1ticas de&nbsp;<em>branded content<\/em>&nbsp;e&nbsp;<em>brand&nbsp;storytelling<\/em>&nbsp;em Portugal, e tendo como base as tend\u00eancias e principais movimentos mundiais, o&nbsp;<strong>Branded Content Talks<\/strong>&nbsp;surgiu para reunir e inspirar o mercado para estas pr\u00e1ticas. A segunda confer\u00eancia acontecer\u00e1 no pr\u00f3ximo dia&nbsp;18 de setembro,&nbsp;\u00e0s 14h30, no&nbsp;Ferrovi\u00e1rio (Rua de Santa Apol\u00f3nia, 59, 1100-468 Lisboa).<\/p>\n\n\n\n<p>Atrav\u00e9s da parceria BCMA e Medialivre, S.A., a iniciativa vai passar a realizar-se todos os anos.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">14h30 | Nota de boas-vindas<\/h3>\n\n\n\n<p><strong>Lu\u00eds Ferreira<\/strong>, Diretor Geral Comercial, Medialivre<br><strong>Patr\u00edcia Weiss<\/strong>, Chairwoman, Founder da BCMA Portugal &amp; South America. Criadora e Curadora dos BC Talks, Awards e Podcast<\/p>\n\n\n\n<h3 class=\"wp-block-heading painel-1\">15h00 | Painel 1 \/ \u201cMarcas e parcerias no Branded Content e Brand Experience\u201d<\/h3>\n\n\n\n<p><strong>Carla Silveira<\/strong> &#8211; Marketing Communications Manager, PEUGEOT<br><strong>Janin Moreira<\/strong> &#8211; Brands PR &amp; Media Relations, SUPER BOCK Group<br><strong>Teresa Abecasis Burnay<\/strong> &#8211; Business Unit &amp; Media Director, UNILEVER<\/p>\n\n\n\n<p><strong>Modera\u00e7\u00e3o:<\/strong> Patr\u00edcia Weiss<\/p>\n\n\n\n<h3 class=\"wp-block-heading painel-2\">16h00 | Painel 2 \/ \u201cQuando as Marcas encontram o Entretenimento e o Storytelling\u201d<\/h3>\n\n\n\n<p><strong>Ana Roma Torres<\/strong> &#8211; Managing &amp; Creative Partner, HAVAS PLAY | HAVAS Group<br><strong>Francisco Faria<\/strong> &#8211; Branded Content Manager, BETCLIC Group<br><strong>Jo\u00e3o Belmar<\/strong> &#8211; Partner &amp; Executive Producer, TRIX Produ\u00e7\u00e3o Audiovisual<br><strong>Jorge Aguiar<\/strong> &#8211; Diretor Ib\u00e9rico de Re-Marketing,&nbsp;Mercedes-Benz<\/p>\n\n\n\n<p><strong>Modera\u00e7\u00e3o:<\/strong> Patr\u00edcia Weiss<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17H00 | Encerramento e cocktail<\/h3>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com o prop\u00f3sito de reconhecer e celebrar as boas pr\u00e1ticas de&nbsp;branded content&nbsp;e&nbsp;brand&nbsp;storytelling&nbsp;em Portugal, e tendo como base as tend\u00eancias e principais movimentos mundiais, o&nbsp;Branded Content Talks&nbsp;surgiu para reunir e inspirar o mercado para estas pr\u00e1ticas. A segunda confer\u00eancia acontecer\u00e1 no pr\u00f3ximo dia&nbsp;18 de setembro,&nbsp;\u00e0s 14h30, no&nbsp;Ferrovi\u00e1rio (Rua de Santa Apol\u00f3nia, 59, 1100-468 Lisboa). Atrav\u00e9s da [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"categories":[],"tags":[226],"class_list":["post-1747","seminars","type-seminars","status-publish","hentry","tag-2a-edicao"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/seminars\/1747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/seminars"}],"about":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/types\/seminars"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/media?parent=1747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/categories?post=1747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/branded-content\/wp-json\/wp\/v2\/tags?post=1747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}