{"id":24,"date":"2026-02-20T11:43:41","date_gmt":"2026-02-20T11:43:41","guid":{"rendered":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/?p=24"},"modified":"2026-03-16T15:49:30","modified_gmt":"2026-03-16T15:49:30","slug":"grestel","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/episodios\/grestel\/","title":{"rendered":"Grestel"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n<div class=\"uk-width-1-1 uk-margin-medium\"><iframe class=\"uk-width-1-1 border-radius no-border responsive-video\" width=\"1200\" height=\"675\" src=\"\/\/www.youtube.com\/embed\/IXaf9fjrZmk?showinfo=0\" frameborder=\"0\" allowfullscreen data-uk-responsive loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u00c9 esta hist\u00f3ria que integra um dos epis\u00f3dios da s\u00e9rie \u201c<strong>De Portugal para o Mundo<\/strong>\u201d, uma iniciativa Volkswagen, com o apoio do Jornal de Neg\u00f3cios. Os epis\u00f3dios s\u00e3o&nbsp;conduzidos&nbsp;por Diana Pereira, que percorre o pa\u00eds ao volante do novo Volkswagen T-Roc para dar a conhecer empresas portuguesas que levam o nome de Portugal al\u00e9m-fronteiras.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p>No epis\u00f3dio dedicado \u00e0&nbsp;Grestel, a apresentadora conversa com Miguel Casal, CEO da&nbsp;Grestel, e com o diretor da f\u00e1brica, Jos\u00e9 Carlos Pinto, acompanhando o dia&nbsp;a&nbsp;dia da produ\u00e7\u00e3o e a estrat\u00e9gia por detr\u00e1s de uma marca que nasceu em Portugal,&nbsp;mas compete globalmente.&nbsp;<\/p>\n\n\n\n<p>\u201cPortugal \u00e9 um grande produtor de cer\u00e2mica, neste momento somos o segundo maior produtor de cer\u00e2mica de mesa do mundo, a seguir \u00e0 China, e o maior da Europa\u201d, sublinha o CEO da&nbsp;Grestel, Miguel Casal, durante a visita \u00e0 unidade industrial.&nbsp;<\/p>\n\n\n<div class=\"uk-inline uk-margin\" style=\"max-width: 1080px; margin-left: auto; margin-right: auto; display: block;\"><img decoding=\"async\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2051520515.jpg\" alt=\"Grestel\" loading=\"lazy\" class=\"border-radius\" style=\"aspect-ratio: 1080\/600; object-fit: cover; width: 100%; max-height: 600px;\" \/><\/div><p class=\"uk-hidden@s uk-text-small uk-text-muted uk-margin-small-top uk-margin-medium-bottom uk-text-left\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-default\"><strong>Uma ind\u00fastria que nasceu local e cresceu global<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Fundada em 1998, a&nbsp;Grestel&nbsp;construiu, ao longo das \u00faltimas d\u00e9cadas, um percurso sustentado na produ\u00e7\u00e3o industrial, no design funcional e na capacidade exportadora. Hoje, conta com tr\u00eas f\u00e1bricas&nbsp;na regi\u00e3o de Aveiro, 1.100 colaboradores e&nbsp;\u00e9 presen\u00e7a regular em mercados internacionais exigentes, com&nbsp;exporta\u00e7\u00f5es acima dos 90%.&nbsp;<\/p>\n\n\n\n<p>A&nbsp;empresa de Aveiro transformou tradi\u00e7\u00e3o industrial numa estrat\u00e9gia global.&nbsp;Nasceu&nbsp;num territ\u00f3rio historicamente ligado \u00e0 cer\u00e2mica, com um&nbsp;objetivo inicial claro: produzir artigos utilit\u00e1rios e decorativos com qualidade industrial, mas com identidade pr\u00f3pria.&nbsp;<\/p>\n\n\n<div class=\"uk-inline uk-margin full-width\"><img decoding=\"async\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2041520415.jpg\" alt=\"Grestel\" loading=\"lazy\" \/><\/div><p class=\"uk-hidden@s uk-text-small uk-text-muted uk-margin-small-top uk-margin-medium-bottom uk-text-left\"><\/p>\n\n\n\n<p>Ao longo dos anos, a empresa consolidou capacidade produtiva, investiu em tecnologia e refor\u00e7ou o controlo de processos. \u201cSomos uma ind\u00fastria de m\u00e3o de obra intensiva. Porque, de facto, o detalhe e as pe\u00e7as s\u00e3o feitas com uma incorpora\u00e7\u00e3o grande de m\u00e3o de obra&nbsp;manufaturada. Portanto, isso d\u00e1-lhe um toque especial\u201d, explica o CEO.\u202f&nbsp;<\/p>\n\n\n\n<p>Este equil\u00edbrio entre automa\u00e7\u00e3o industrial e interven\u00e7\u00e3o humana \u00e9 apontado como um dos fatores distintivos da cer\u00e2mica portuguesa&nbsp;produzida pela&nbsp;Grestel.&nbsp;<\/p>\n\n\n<div class=\"uk-margin uk-margin-auto uk-width-1-1\" style=\"max-width: 1080px;\">\n<div data-uk-slideshow=\"animation: push; ratio: 1080:600\">\n<div class=\"uk-position-relative uk-visible-toggle\">\n<ul class=\"uk-slideshow-items border-radius\">\n<li>\n<img decoding=\"async\" id=\"270\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2045020450.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"267\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2045820458.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"255\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2046720467.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"147\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2047320473.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<\/ul>\n<a class=\"uk-position-center-left-out uk-slidenav-large uk-visible@s\" style=\"margin-right: 20px;\" href=\"#\" data-uk-slidenav-previous data-uk-slideshow-item=\"previous\"><\/a>\n<a class=\"uk-position-center-right-out uk-slidenav-large uk-visible@s\" style=\"margin-left: 20px;\" href=\"#\" data-uk-slidenav-next data-uk-slideshow-item=\"next\"><\/a>\n<\/div>\n<div class=\"uk-margin-top uk-flex uk-flex-center\">\n<ul class=\"uk-slideshow-nav uk-dotnav\"><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Costa Nova: a marca como extens\u00e3o da ind\u00fastria<\/strong>&nbsp;<\/h2>\n\n\n\n<p>A cria\u00e7\u00e3o da Costa Nova marcou uma etapa decisiva. Mais do que produzir para terceiros, a&nbsp;Grestel&nbsp;passou a desenvolver uma marca pr\u00f3pria com posicionamento internacional.&nbsp;Inspirada na tradi\u00e7\u00e3o cer\u00e2mica portuguesa,&nbsp;mas com linguagem contempor\u00e2nea, a Costa Nova conquistou espa\u00e7o na hotelaria, restaura\u00e7\u00e3o e retalho especializado em v\u00e1rios mercados.&nbsp;<\/p>\n\n\n\n<p>Reconhecida internacionalmente, a marca representa um posicionamento claro: cer\u00e2mica com identidade portuguesa, pensada para um p\u00fablico global.&nbsp;<\/p>\n\n\n\n<p>\u201cO showroom fala por si, n\u00f3s tentamos criar produtos inovadores, mas sempre numa linha da nossa tradi\u00e7\u00e3o da cer\u00e2mica em Portugal. Muitas vezes reinventamos os cl\u00e1ssicos, damos-lhe uma nova roupagem\u201d, refere o&nbsp;CEO, Miguel Casal.\u202f&nbsp;<\/p>\n\n\n<div class=\"uk-inline uk-margin\" style=\"max-width: 1080px; margin-left: auto; margin-right: auto; display: block;\"><img decoding=\"async\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2041920419.jpg\" alt=\"Grestel\" loading=\"lazy\" class=\"border-radius\" style=\"aspect-ratio: 1080\/600; object-fit: cover; width: 100%; max-height: 600px;\" \/><\/div><p class=\"uk-hidden@s uk-text-small uk-text-muted uk-margin-small-top uk-margin-medium-bottom uk-text-left\"><\/p>\n\n\n\n<p>Esta estrat\u00e9gia permitiu aumentar valor acrescentado, notoriedade e proximidade ao consumidor final.&nbsp;<\/p>\n\n\n\n<p>A Costa Nova funciona como extens\u00e3o natural da capacidade industrial da&nbsp;Grestel, mas tamb\u00e9m como laborat\u00f3rio de inova\u00e7\u00e3o, linguagem est\u00e9tica e aproxima\u00e7\u00e3o ao consumidor final. \u00c9 atrav\u00e9s desta marca que a empresa refor\u00e7a o valor acrescentado do produto, mostrando que a ind\u00fastria portuguesa pode competir pela proposta.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Exportar como estrat\u00e9gia central<\/strong>&nbsp;<\/h2>\n\n\n\n<p>A dimens\u00e3o exportadora \u00e9 hoje determinante. \u201cO nosso n\u00edvel de exporta\u00e7\u00e3o \u00e9 acima dos 90%, embora com uma concentra\u00e7\u00e3o maior na Europa e nos Estados Unidos (\u2026),&nbsp;mas tamb\u00e9m exportamos para a \u00c1sia e para a Am\u00e9rica do Sul\u201d, explica o CEO.\u202f&nbsp;<\/p>\n\n\n\n<p>Mais do que vender para fora, exportar implica capacidade de resposta, log\u00edstica afinada e leitura constante dos mercados. A&nbsp;Grestel&nbsp;exporta grande parte da sua produ\u00e7\u00e3o e trabalha com clientes internacionais que exigem volumes elevados, prazos rigorosos e padr\u00f5es de qualidade homog\u00e9neos.&nbsp;<\/p>\n\n\n\n<p>No epis\u00f3dio da s\u00e9rie\u202f<strong>\u201cDe Portugal para o Mundo\u201d<\/strong>, essa realidade surge de forma natural: nas linhas de produ\u00e7\u00e3o, nos armaz\u00e9ns, no transporte e na forma como a empresa organiza o seu dia a dia. Desde a sele\u00e7\u00e3o das mat\u00e9rias-primas ao controlo rigoroso em cada etapa da produ\u00e7\u00e3o, tudo \u00e9 pensado para garantir consist\u00eancia, durabilidade e fiabilidade. Exportar \u00e9 uma decis\u00e3o permanente e uma responsabilidade que come\u00e7a muito antes de&nbsp;o produto sair da f\u00e1brica.&nbsp;<\/p>\n\n\n<div class=\"uk-position-relative uk-margin\" data-uk-slider>\n<div class=\"uk-position-relative\">\n<div class=\"uk-slider-container\" >\n<ul class=\"uk-slider-items uk-child-width-1-1 uk-child-width-1-2@s uk-child-width-1-3@m uk-grid uk-grid-small\">\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"282\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2049020490.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"288\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2044720447.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"291\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2043920439.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<a class=\"uk-position-center-left-out uk-slidenav-large uk-visible@s\" style=\"margin-right: 20px;\" href=\"#\" data-uk-slidenav-previous data-uk-slider-item=\"previous\"><\/a>\n<a class=\"uk-position-center-right-out uk-slidenav-large uk-visible@s\" style=\"margin-left: 20px;\" href=\"#\" data-uk-slidenav-next data-uk-slider-item=\"next\"><\/a>\n<\/div>\n<div class=\"uk-margin-top uk-flex uk-flex-center\">\n<ul class=\"uk-slider-nav uk-dotnav\"><\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<p>Na&nbsp;Grestel, cada pe\u00e7a nasce para responder a um contexto espec\u00edfico de utiliza\u00e7\u00e3o, da restaura\u00e7\u00e3o \u00e0 hotelaria, do consumo dom\u00e9stico a mercados internacionais com exig\u00eancias pr\u00f3prias. Esta abordagem pragm\u00e1tica ao design \u00e9 um dos pilares que explicam o sucesso da empresa fora de Portugal.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Design funcional como fator competitivo<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Num setor tradicional, a diferencia\u00e7\u00e3o faz-se cada vez mais pela capacidade de antecipar necessidades. A&nbsp;Grestel&nbsp;trabalha com equipas de design que dialogam diretamente com o mercado, adaptando formas, cores e solu\u00e7\u00f5es aos diferentes contextos culturais e funcionais.&nbsp;<\/p>\n\n\n\n<p>Esta liga\u00e7\u00e3o entre ind\u00fastria e design funcional \u00e9 uma das chaves do crescimento internacional da empresa. Ao desenhar para ser usado, e n\u00e3o apenas para ser visto, a&nbsp;Grestel&nbsp;garante relev\u00e2ncia nos mercados onde opera. Uma abordagem que, longe de ser conceptual, tem impacto direto na efici\u00eancia produtiva e na satisfa\u00e7\u00e3o do cliente.&nbsp;<\/p>\n\n\n<div class=\"uk-inline uk-margin\" style=\"max-width: 1080px; margin-left: auto; margin-right: auto; display: block;\"><img decoding=\"async\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2042320423.jpg\" alt=\"Grestel\" loading=\"lazy\" class=\"border-radius\" style=\"aspect-ratio: 1080\/600; object-fit: cover; width: 100%; max-height: 600px;\" \/><\/div><p class=\"uk-hidden@s uk-text-small uk-text-muted uk-margin-small-top uk-margin-medium-bottom uk-text-left\"><\/p>\n\n\n\n<p>Assim, o&nbsp;design assume&nbsp;um&nbsp;papel estrat\u00e9gico,&nbsp;como resposta a necessidades reais&nbsp;e com a sustentabilidade no centro da produ\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>O processo come\u00e7a no desenvolvimento conceptual, frequentemente com recurso a desenho manual, modela\u00e7\u00e3o 3D e impress\u00e3o digital ou tridimensional, antes de avan\u00e7ar para produ\u00e7\u00e3o industrial.&nbsp;<\/p>\n\n\n<div class=\"uk-position-relative uk-margin\" data-uk-slider>\n<div class=\"uk-position-relative\">\n<div class=\"uk-slider-container\" >\n<ul class=\"uk-slider-items uk-child-width-1-1 uk-child-width-1-2@s uk-child-width-1-3@m uk-grid uk-grid-small\">\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"297\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2043520435.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"300\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2043120431.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"285\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2046020460.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"294\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2043720437.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"303\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2040620406.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"306\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2041120411.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<a class=\"uk-position-center-left-out uk-slidenav-large uk-visible@s\" style=\"margin-right: 20px;\" href=\"#\" data-uk-slidenav-previous data-uk-slider-item=\"previous\"><\/a>\n<a class=\"uk-position-center-right-out uk-slidenav-large uk-visible@s\" style=\"margin-left: 20px;\" href=\"#\" data-uk-slidenav-next data-uk-slider-item=\"next\"><\/a>\n<\/div>\n<div class=\"uk-margin-top uk-flex uk-flex-center\">\n<ul class=\"uk-slider-nav uk-dotnav\"><\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<p>\u201cConseguimos fazer isto de forma altamente sustent\u00e1vel (\u2026) at\u00e9 obtermos a pe\u00e7a, de modo&nbsp;que o cliente fa\u00e7a a aprova\u00e7\u00e3o e s\u00f3 da\u00ed passamos \u00e0 f\u00e1brica\u201d, explica o diretor industrial, Jos\u00e9 Carlos Pinto.\u202f&nbsp;<\/p>\n\n\n\n<p>Esta abordagem reduz desperd\u00edcio, aumenta precis\u00e3o e melhora&nbsp;o&nbsp;alinhamento com o cliente.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Um processo industrial exigente<\/strong>&nbsp;<\/h2>\n\n\n\n<p>A visita \u00e0 f\u00e1brica mostra um processo produtivo complexo, come\u00e7ando no desenvolvimento e design, seguindo depois para a produ\u00e7\u00e3o de moldes, conforma\u00e7\u00e3o, vidragem, decora\u00e7\u00e3o, cozedura final em forno, e, por fim, a sele\u00e7\u00e3o e expedi\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>\u201cO design passa para a produ\u00e7\u00e3o de moldes (\u2026), as pe\u00e7as s\u00e3o acabadas e posteriormente passam \u00e0 vidragem. Ap\u00f3s a decora\u00e7\u00e3o, as pe\u00e7as v\u00e3o para o forno para depois sa\u00edrem com a sua forma definitiva\u201d, detalha o respons\u00e1vel industrial.\u202f&nbsp;<\/p>\n\n\n\n<p>Esta sequ\u00eancia garante consist\u00eancia, controlo de qualidade e adaptabilidade a diferentes mercados.&nbsp;<\/p>\n\n\n<div class=\"uk-margin uk-margin-auto uk-width-1-1\" style=\"max-width: 1080px;\">\n<div data-uk-slideshow=\"animation: push; ratio: 1080:600\">\n<div class=\"uk-position-relative uk-visible-toggle\">\n<ul class=\"uk-slideshow-items border-radius\">\n<li>\n<img decoding=\"async\" id=\"324\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2045720457.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"318\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2046820468.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"312\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2047220472.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"321\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2046920469.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"315\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2049320493.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<\/ul>\n<a class=\"uk-position-center-left-out uk-slidenav-large uk-visible@s\" style=\"margin-right: 20px;\" href=\"#\" data-uk-slidenav-previous data-uk-slideshow-item=\"previous\"><\/a>\n<a class=\"uk-position-center-right-out uk-slidenav-large uk-visible@s\" style=\"margin-left: 20px;\" href=\"#\" data-uk-slidenav-next data-uk-slideshow-item=\"next\"><\/a>\n<\/div>\n<div class=\"uk-margin-top uk-flex uk-flex-center\">\n<ul class=\"uk-slideshow-nav uk-dotnav\"><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Mobilidade e log\u00edstica: o detalhe que sustenta o crescimento<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Transportar cer\u00e2mica exige cuidado, organiza\u00e7\u00e3o e fiabilidade. Cada falha pode comprometer uma encomenda inteira. \u00c9 neste contexto que a mobilidade assume um papel estrat\u00e9gico, n\u00e3o apenas operacional.&nbsp;<\/p>\n\n\n\n<p>O epis\u00f3dio mostra como a fluidez dos percursos, a seguran\u00e7a no transporte e o conforto nas desloca\u00e7\u00f5es fazem parte da rotina de quem gere uma empresa industrial exportadora. O novo\u202f<strong>Volkswagen<\/strong>\u202fT-Roc surge aqui como parceiro funcional, integrado no quotidiano real da empresa, acompanhando desloca\u00e7\u00f5es e decis\u00f5es.&nbsp;<\/p>\n\n\n<div class=\"uk-position-relative uk-margin\" data-uk-slider>\n<div class=\"uk-position-relative\">\n<div class=\"uk-slider-container\" >\n<ul class=\"uk-slider-items uk-child-width-1-1 uk-child-width-1-2@s uk-child-width-1-3@m uk-grid uk-grid-small\">\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"342\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2038320383.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"339\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2037620376.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<li>\n<div class=\"uk-panel border-radius uk-overflow-hidden uk-position-relative gallery-vertical-card\">\n<img decoding=\"async\" id=\"399\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2038620386-1.jpg\" alt=\"\" class=\"vertical-img border-radius\" style=\"aspect-ratio: 3\/4; object-fit: cover; width: 100%;\" \/>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<a class=\"uk-position-center-left-out uk-slidenav-large uk-visible@s\" style=\"margin-right: 20px;\" href=\"#\" data-uk-slidenav-previous data-uk-slider-item=\"previous\"><\/a>\n<a class=\"uk-position-center-right-out uk-slidenav-large uk-visible@s\" style=\"margin-left: 20px;\" href=\"#\" data-uk-slidenav-next data-uk-slider-item=\"next\"><\/a>\n<\/div>\n<div class=\"uk-margin-top uk-flex uk-flex-center\">\n<ul class=\"uk-slider-nav uk-dotnav\"><\/ul>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Ind\u00fastria portuguesa: entre tradi\u00e7\u00e3o e inova\u00e7\u00e3o<\/strong>&nbsp;<\/h2>\n\n\n\n<p>\u201cDe Portugal para o Mundo\u201d \u00e9 a s\u00e9rie que mostra contexto, processo e pessoas que levam o nome do pa\u00eds al\u00e9m-fronteiras. O epis\u00f3dio da&nbsp;Grestel&nbsp;destaca-se por mostrar uma ind\u00fastria portuguesa madura, consciente dos seus desafios e segura do seu posicionamento.&nbsp;<\/p>\n\n\n\n<p>Este&nbsp;caso de sucesso&nbsp;reflete uma tend\u00eancia mais ampla na ind\u00fastria nacional: valoriza\u00e7\u00e3o da tradi\u00e7\u00e3o produtiva combinada com inova\u00e7\u00e3o tecnol\u00f3gica e posicionamento internacional.&nbsp;<\/p>\n\n\n<div class=\"uk-margin uk-margin-auto uk-width-1-1\" style=\"max-width: 1080px;\">\n<div data-uk-slideshow=\"animation: push; ratio: 1080:600\">\n<div class=\"uk-position-relative uk-visible-toggle\">\n<ul class=\"uk-slideshow-items border-radius\">\n<li>\n<img decoding=\"async\" id=\"345\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2033920339.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"336\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2033220332.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"330\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2050520505.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"333\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2034320343.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<\/ul>\n<a class=\"uk-position-center-left-out uk-slidenav-large uk-visible@s\" style=\"margin-right: 20px;\" href=\"#\" data-uk-slidenav-previous data-uk-slideshow-item=\"previous\"><\/a>\n<a class=\"uk-position-center-right-out uk-slidenav-large uk-visible@s\" style=\"margin-left: 20px;\" href=\"#\" data-uk-slidenav-next data-uk-slideshow-item=\"next\"><\/a>\n<\/div>\n<div class=\"uk-margin-top uk-flex uk-flex-center\">\n<ul class=\"uk-slideshow-nav uk-dotnav\"><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<p>Portugal tem refor\u00e7ado o seu papel como produtor cer\u00e2mico relevante na Europa, beneficiando de conhecimento acumulado, m\u00e3o de obra especializada e investimento industrial.&nbsp;Empresas como a&nbsp;Grestel&nbsp;demonstram que a competitividade&nbsp;depende&nbsp;tamb\u00e9m&nbsp;da consist\u00eancia, da qualidade e da capacidade de adapta\u00e7\u00e3o.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Liderar sem perder identidade<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Um dos aspetos mais marcantes do epis\u00f3dio \u00e9 a forma como a lideran\u00e7a da&nbsp;Grestel&nbsp;encara o crescimento internacional: com pragmatismo, mas tamb\u00e9m com responsabilidade. Crescer n\u00e3o significa descaracterizar. Significa refor\u00e7ar processos, investir em pessoas e manter uma vis\u00e3o clara.&nbsp;<\/p>\n\n\n\n<p>Esta atitude explica, em grande parte, a longevidade da empresa e a sua capacidade de atravessar diferentes ciclos econ\u00f3micos. Num mundo industrial em constante transforma\u00e7\u00e3o, a&nbsp;Grestel&nbsp;escolheu um caminho consistente: fazer bem e com ambi\u00e7\u00e3o global.&nbsp;<\/p>\n\n\n<div class=\"uk-margin uk-margin-auto uk-width-1-1\" style=\"max-width: 1080px;\">\n<div data-uk-slideshow=\"animation: push; ratio: 1080:600\">\n<div class=\"uk-position-relative uk-visible-toggle\">\n<ul class=\"uk-slideshow-items border-radius\">\n<li>\n<img decoding=\"async\" id=\"360\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2042920429.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"357\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2042220422.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"354\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2041620416.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"351\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2039820398-1.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<\/ul>\n<a class=\"uk-position-center-left-out uk-slidenav-large uk-visible@s\" style=\"margin-right: 20px;\" href=\"#\" data-uk-slidenav-previous data-uk-slideshow-item=\"previous\"><\/a>\n<a class=\"uk-position-center-right-out uk-slidenav-large uk-visible@s\" style=\"margin-left: 20px;\" href=\"#\" data-uk-slidenav-next data-uk-slideshow-item=\"next\"><\/a>\n<\/div>\n<div class=\"uk-margin-top uk-flex uk-flex-center\">\n<ul class=\"uk-slideshow-nav uk-dotnav\"><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading is-style-default\"><strong>\u201cDe Portugal para o Mundo\u201d: mais do que uma s\u00e9rie<\/strong>&nbsp;<\/h2>\n\n\n\n<p>O epis\u00f3dio da&nbsp;Grestel&nbsp;insere-se numa s\u00e9rie que percorre o pa\u00eds \u00e0 procura de empresas que representam o melhor do tecido empresarial portugu\u00eas. De diferentes setores \u2013 da ind\u00fastria \u00e0 agricultura, da tecnologia \u00e0 biotecnologia \u2013, a s\u00e9rie constr\u00f3i um mosaico de hist\u00f3rias que ajudam a compreender como Portugal produz, exporta e compete.&nbsp;<\/p>\n\n\n\n<p>Ao&nbsp;p\u00f4r&nbsp;estas empresas no centro da narrativa, o projeto contribui para uma leitura informada e realista da economia nacional, com exemplos concretos de um pa\u00eds que sabe criar valor a partir do seu territ\u00f3rio.&nbsp;<\/p>\n\n\n<div class=\"uk-margin uk-margin-auto uk-width-1-1\" style=\"max-width: 1080px;\">\n<div data-uk-slideshow=\"animation: push; ratio: 1080:600\">\n<div class=\"uk-position-relative uk-visible-toggle\">\n<ul class=\"uk-slideshow-items border-radius\">\n<li>\n<img decoding=\"async\" id=\"363\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2052020520.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"387\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2030920309.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"384\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2031520315.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"381\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2033320333.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"378\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2034620346.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"372\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2050820508.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"369\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2049820498-1.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"366\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2050720507.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<li>\n<img decoding=\"async\" id=\"375\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2049420494.jpg\" alt=\"\" data-uk-cover \/>\n<\/li>\n<\/ul>\n<a class=\"uk-position-center-left-out uk-slidenav-large uk-visible@s\" style=\"margin-right: 20px;\" href=\"#\" data-uk-slidenav-previous data-uk-slideshow-item=\"previous\"><\/a>\n<a class=\"uk-position-center-right-out uk-slidenav-large uk-visible@s\" style=\"margin-left: 20px;\" href=\"#\" data-uk-slidenav-next data-uk-slideshow-item=\"next\"><\/a>\n<\/div>\n<div class=\"uk-margin-top uk-flex uk-flex-center\">\n<ul class=\"uk-slideshow-nav uk-dotnav\"><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Um pa\u00eds com futuro<\/strong>&nbsp;<\/h2>\n\n\n\n<p>As PME representam mais de 99% do tecido empresarial portugu\u00eas e s\u00e3o respons\u00e1veis por&nbsp;uma&nbsp;parcela significativa das exporta\u00e7\u00f5es. No contexto europeu atual, marcado por desafios energ\u00e9ticos, transi\u00e7\u00e3o digital e concorr\u00eancia global, estas empresas enfrentam press\u00e3o acrescida. Mas tamb\u00e9m demonstram capacidade de adapta\u00e7\u00e3o, inova\u00e7\u00e3o e internacionaliza\u00e7\u00e3o. A&nbsp;Grestel&nbsp;\u00e9 exemplo disso: uma empresa industrial que transformou conhecimento local numa proposta global.&nbsp;<\/p>\n\n\n\n<p>A hist\u00f3ria da&nbsp;Grestel&nbsp;mostra que a ind\u00fastria portuguesa tem futuro quando alia conhecimento, processo e vis\u00e3o. Num contexto internacional exigente, empresas como esta demonstram que \u00e9 poss\u00edvel crescer sem perder identidade, inovar sem romper com a tradi\u00e7\u00e3o e exportar sem abdicar da qualidade.&nbsp;<\/p>\n\n\n\n<p>\u00c9 este Portugal produtivo, estrat\u00e9gico e ambicioso que a s\u00e9rie \u201cDe Portugal para o Mundo\u201d procura revelar. Um pa\u00eds que se move e que chega longe.&nbsp;<\/p>\n\n\n<div class=\"uk-inline uk-margin\" style=\"max-width: 1080px; margin-left: auto; margin-right: auto; display: block;\"><img decoding=\"async\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/243\/2026\/02\/2044320443.jpg\" alt=\"Grestel\" loading=\"lazy\" class=\"border-radius\" style=\"aspect-ratio: 1080\/600; object-fit: cover; width: 100%; max-height: 600px;\" \/><\/div><p class=\"uk-hidden@s uk-text-small uk-text-muted uk-margin-small-top uk-margin-medium-bottom uk-text-left\"><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Da f\u00e1brica de Vagos para mais de 70 pa\u00edses, a empresa que criou a marca Costa Nova \u00e9 hoje um caso de sucesso que demonstra como o design, a inova\u00e7\u00e3o e a escala industrial podem conviver na mesma linha de produ\u00e7\u00e3o.<\/p>\n<p>H\u00e1 empresas que crescem longe dos holofotes, mas com impacto global. A Grestel \u00e9 uma delas. A partir de Vagos, no distrito de Aveiro, esta PME industrial transformou-se numa refer\u00eancia europeia na produ\u00e7\u00e3o de cer\u00e2mica utilit\u00e1ria e de mesa, exportando para dezenas de mercados e construindo uma marca pr\u00f3pria \u2013 a Costa Nova \u2013 reconhecida internacionalmente.<\/p>\n","protected":false},"author":111,"featured_media":198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3,12],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-episodios","tag-active","tag-video"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":34,"href":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":1191,"href":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/wp-json\/wp\/v2\/posts\/24\/revisions\/1191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/wp-json\/wp\/v2\/media\/198"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/de-portugal-para-o-mundo\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}