{"id":1713,"date":"2025-07-21T09:00:00","date_gmt":"2025-07-21T08:00:00","guid":{"rendered":"https:\/\/bs.xl.pt\/media-trends\/?p=1713"},"modified":"2026-04-02T10:52:06","modified_gmt":"2026-04-02T09:52:06","slug":"geracao-alpha-oportunidades-para-as-marcas","status":"publish","type":"post","link":"https:\/\/mediatrends.negocios.pt\/2-edicao\/cobertura\/geracao-alpha-oportunidades-para-as-marcas\/","title":{"rendered":"Gera\u00e7\u00e3o Alpha: oportunidades para as marcas"},"content":{"rendered":"\n<p>O mundo est\u00e1 a mudar e as fam\u00edlias e as marcas t\u00eam de se adaptar. Responder aos desafios criados pelos alphas implica n\u00e3o ver esta gera\u00e7\u00e3o de forma homog\u00e9nea, conclu\u00edram os dois pain\u00e9is de debate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mundo est\u00e1 a mudar e as fam\u00edlias e as marcas t\u00eam de se adaptar. Responder aos desafios criados pelos alphas implica n\u00e3o ver esta gera\u00e7\u00e3o de forma homog\u00e9nea, conclu\u00edram os dois pain\u00e9is de debate.<\/p>\n","protected":false},"author":29,"featured_media":1716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[37,32],"mt_rota_tema":[54],"class_list":["post-1713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cobertura","tag-2-edicao","tag-mediabrands"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/posts\/1713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/comments?post=1713"}],"version-history":[{"count":1,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/posts\/1713\/revisions"}],"predecessor-version":[{"id":1719,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/posts\/1713\/revisions\/1719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/media\/1716"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/media?parent=1713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/categories?post=1713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/tags?post=1713"},{"taxonomy":"mt_rota_tema","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/mt_rota_tema?post=1713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}