{"id":1198,"date":"2025-04-11T11:08:38","date_gmt":"2025-04-11T10:08:38","guid":{"rendered":"https:\/\/bs.xl.pt\/media-trends\/?post_type=seminars&#038;p=1198"},"modified":"2026-04-02T11:07:38","modified_gmt":"2026-04-02T10:07:38","slug":"transformacoes-emergentes-4-perspectivas-sobre-a-comunicacao","status":"publish","type":"seminars","link":"https:\/\/mediatrends.negocios.pt\/2-edicao\/seminars\/transformacoes-emergentes-4-perspectivas-sobre-a-comunicacao\/","title":{"rendered":"Transforma\u00e7\u00f5es emergentes: 4 Perspectivas sobre a Comunica\u00e7\u00e3o"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Transforma\u00e7\u00f5es emergentes: 4 Perspectivas sobre a Comunica\u00e7\u00e3o<\/h2>\n\n\n\n<p>No pr\u00f3ximo dia 7 de maio \u00e0s 10h00, n\u00e3o perca a segunda talk do Media Trends: What\u00b4s Next?. Conhe\u00e7a a apresenta\u00e7\u00e3o realizada pelo OMNICOM MEDIA GROUP com o tema&nbsp;<strong>Transforma\u00e7\u00f5es emergentes: 4 Perspectivas sobre a Comunica\u00e7\u00e3o.<\/strong><\/p>\n\n\n\n<p>Assista \u00e0 Talk neste&nbsp;<strong>site<\/strong>&nbsp;ou em&nbsp;<strong>neg\u00f3cios.pt<\/strong>&nbsp;e saiba tudo em primeira m\u00e3o.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">10h00 | Boas Vindas<\/h3>\n\n\n\n<p><strong>Lu\u00eds Ferreira<\/strong>, Diretor Geral Comercial, Medialivre<br><strong>Luis Mergulh\u00e3o<\/strong>, CEO, OMG<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10h05 | AI: Quando o Virtual parece Real<\/h3>\n\n\n\n<p><strong>M\u00e1rio Figueiredo<\/strong>, Professor of Machine Learning, Instituto Superior T\u00e9cnico<br><strong>Bernardo Rodo<\/strong>, Managing Director, OMD Portugal<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10h35 | Brand Humanization: Sou uma Marca Gen\u00e9rica ou Ic\u00f3nica?<\/h3>\n\n\n\n<p><strong>Gon\u00e7alo Morais Leit\u00e3o<\/strong>, Writer &amp; Director, Hand Creative Chain<br><strong>Mariana Lorena<\/strong>, Managing Director, HEARTS &amp; SCIENCE Portugal<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10h55 | Retail Media: Do Ponto de Venda ao Ponto de Influ\u00eancia<\/h3>\n\n\n\n<p><strong>In\u00eas Cruz da Silva<\/strong>, Head of Sales Retail Media, Sonae MC<br><strong>Hugo Faria<\/strong>, Managing Director, Commerce &amp; Platform Innovation, OMG Portugal<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11h15 | BANI Environment: \u00c0 Conquista da Confian\u00e7a do Consumidor<\/h3>\n\n\n\n<p><strong>Ana Bispo Ramires<\/strong>, Psic\u00f3loga Cl\u00ednica de Desporto e Alta Performance<br><strong>Sandra Alvarez<\/strong>, Managing Director, PHD Portugal<\/p>\n\n\n\n<p class=\"uk-h6\"><strong>Cada painel incluir\u00e1 um momento de Q&amp;A com a modera\u00e7\u00e3o de Marta Rangel, Medialivre Boost Solutions<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11h35 | Fim<\/h3>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1354\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2678.jpg\" alt=\"\" class=\"wp-image-1354\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2678.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2678-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2678-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2678-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1351\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2617.jpg\" alt=\"\" class=\"wp-image-1351\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2617.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2617-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2617-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2617-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1348\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2536.jpg\" alt=\"\" class=\"wp-image-1348\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2536.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2536-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2536-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2536-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1345\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2413.jpg\" alt=\"\" class=\"wp-image-1345\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2413.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2413-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2413-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/05\/FCZ2413-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1339\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2326.jpg\" alt=\"\" class=\"wp-image-1339\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2326.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2326-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2326-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2326-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1342\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2303.jpg\" alt=\"\" class=\"wp-image-1342\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2303.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2303-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2303-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2303-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1336\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2099.jpg\" alt=\"\" class=\"wp-image-1336\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2099.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2099-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2099-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2099-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1333\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2260.jpg\" alt=\"\" class=\"wp-image-1333\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2260.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2260-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2260-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2260-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1330\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2085.jpg\" alt=\"\" class=\"wp-image-1330\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2085.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2085-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2085-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2085-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1324\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1988.jpg\" alt=\"\" class=\"wp-image-1324\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1988.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1988-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1988-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1988-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1327\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1950.jpg\" alt=\"\" class=\"wp-image-1327\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1950.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1950-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1950-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1950-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1321\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2007.jpg\" alt=\"\" class=\"wp-image-1321\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2007.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2007-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ2007-768x512.jpg 768w, 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srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1969.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1969-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1969-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1969-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1312\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1971.jpg\" alt=\"\" class=\"wp-image-1312\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1971.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1971-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1971-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FCZ1971-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1300\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC2191.jpg\" alt=\"\" class=\"wp-image-1300\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC2191.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC2191-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC2191-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC2191-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1303\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC1865.jpg\" alt=\"\" class=\"wp-image-1303\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC1865.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC1865-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC1865-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC1865-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1309\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC2327.jpg\" alt=\"\" class=\"wp-image-1309\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC2327.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC2327-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC2327-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC2327-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1306\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC1810.jpg\" alt=\"\" class=\"wp-image-1306\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC1810.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC1810-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC1810-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/04\/FRC1810-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transforma\u00e7\u00f5es emergentes: 4 Perspectivas sobre a Comunica\u00e7\u00e3o No pr\u00f3ximo dia 7 de maio \u00e0s 10h00, n\u00e3o perca a segunda talk do Media Trends: What\u00b4s Next?. Conhe\u00e7a a apresenta\u00e7\u00e3o realizada pelo OMNICOM MEDIA GROUP com o tema&nbsp;Transforma\u00e7\u00f5es emergentes: 4 Perspectivas sobre a Comunica\u00e7\u00e3o. Assista \u00e0 Talk neste&nbsp;site&nbsp;ou em&nbsp;neg\u00f3cios.pt&nbsp;e saiba tudo em primeira m\u00e3o. 10h00 | Boas [&hellip;]<\/p>\n","protected":false},"featured_media":1204,"template":"","meta":[],"categories":[11],"tags":[37,19],"mt_rota_tema":[54],"class_list":["post-1198","seminars","type-seminars","status-publish","has-post-thumbnail","hentry","category-omnicom-media-group","tag-2-edicao","tag-omnicom-media-group"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/seminars\/1198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/seminars"}],"about":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/types\/seminars"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/media\/1204"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/media?parent=1198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/categories?post=1198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/tags?post=1198"},{"taxonomy":"mt_rota_tema","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/mt_rota_tema?post=1198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}