{"id":1503,"date":"2025-06-16T16:36:37","date_gmt":"2025-06-16T15:36:37","guid":{"rendered":"https:\/\/bs.xl.pt\/media-trends\/?post_type=seminars&#038;p=1503"},"modified":"2026-04-02T11:07:38","modified_gmt":"2026-04-02T10:07:38","slug":"alphaverso-descodificando-a-geracao-do-futuro","status":"publish","type":"seminars","link":"https:\/\/mediatrends.negocios.pt\/2-edicao\/seminars\/alphaverso-descodificando-a-geracao-do-futuro\/","title":{"rendered":"Alphaverso: Descodificando a Gera\u00e7\u00e3o do Futuro."},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Alphaverso: Descodificando a Gera\u00e7\u00e3o do Futuro.<\/strong><\/h2>\n\n\n\n<p>No pr\u00f3ximo dia <strong>11 de julho<\/strong> \u00e0s <strong>15h30<\/strong>, n\u00e3o perca a quarta talk do <strong>Media Trends: What\u00b4s Next?<\/strong>. Conhe\u00e7a a apresenta\u00e7\u00e3o realizada pela <strong>IPG MediaBrands<\/strong> com o tema&nbsp;<strong>Alphaverso: Descodificando a Gera\u00e7\u00e3o do Futuro<\/strong>.<\/p>\n\n\n\n<p>Assista \u00e0 Talk neste&nbsp;<strong>site<\/strong>&nbsp;ou em&nbsp;<strong>neg\u00f3cios.pt<\/strong>&nbsp;e saiba tudo em primeira m\u00e3o.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">15h30 | Boas vindas<\/h3>\n\n\n\n<p><strong>Lu\u00eds Ferreira<\/strong>, Diretor Geral Comercial, Medialivre<br><strong>Alberto Rui Pereira<\/strong>, CEO Portugal, IPG Mediabrands<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15h40 | Alphaverso: Descodificando a Gera\u00e7\u00e3o do Futuro<\/h3>\n\n\n\n<p><strong>Andreia Semedo<\/strong>, UM Head of Strategy, IPG Mediabrands<br><strong>Catarina Lorena<\/strong>, Audience Insights Manager, IPG Mediabrands<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alphaverso: Oportunidades e Desafios para Marcas<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">16h20 | Painel 1<\/h4>\n\n\n\n<p><strong>C\u00e9line Ricaud Soto<\/strong>, Head of Marketing, Mattel<br><strong>Miguel Garcia<\/strong>, Diretor de Marketing, Sumol+Compal<br><strong>Rui Almeida<\/strong>, Insights &amp; Marketing Sciences Director, IPG Mediabrands<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">16h40 | Painel 2<\/h4>\n\n\n\n<p><strong>Miguel Chambel<\/strong>, Managing Partner, Cinemundo<br><strong>Nuno Miranda<\/strong>, Diretor de Marketing, DAZN<br><strong>Paula Mateus<\/strong>, Client First Leader, Ipsos<\/p>\n\n\n\n<p><strong>Modera\u00e7\u00e3o<\/strong>: Marta Rangel, Medialivre Boost Solutions<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17h00 | Fim&nbsp;<\/h3>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1638\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2264.jpg\" alt=\"\" class=\"wp-image-1638\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2264.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2264-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2264-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2264-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1635\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2376.jpg\" alt=\"\" class=\"wp-image-1635\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2376.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2376-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2376-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2376-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1632\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2479.jpg\" alt=\"\" class=\"wp-image-1632\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2479.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2479-300x200.jpg 300w, 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src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2581.jpg\" alt=\"\" class=\"wp-image-1644\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2581.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2581-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2581-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2581-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1629\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2591.jpg\" alt=\"\" class=\"wp-image-1629\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2591.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2591-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2591-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2591-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1656\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2680.jpg\" alt=\"\" class=\"wp-image-1656\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2680.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2680-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2680-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2680-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1647\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2799.jpg\" alt=\"\" class=\"wp-image-1647\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2799.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2799-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2799-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2799-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1653\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2948.jpg\" alt=\"\" class=\"wp-image-1653\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2948.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2948-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2948-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ2948-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1662\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3073.jpg\" alt=\"\" class=\"wp-image-1662\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3073.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3073-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3073-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3073-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1659\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3438.jpg\" alt=\"\" class=\"wp-image-1659\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3438.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3438-300x200.jpg 300w, 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src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3752.jpg\" alt=\"\" class=\"wp-image-1665\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3752.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3752-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3752-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3752-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1668\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3969.jpg\" alt=\"\" class=\"wp-image-1668\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3969.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3969-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ3969-768x512.jpg 768w, 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srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4299.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4299-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4299-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4299-600x400.jpg 600w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4299-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1686\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4379.jpg\" alt=\"\" class=\"wp-image-1686\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4379.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4379-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4379-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4379-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1695\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4384.jpg\" alt=\"\" class=\"wp-image-1695\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4384.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4384-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4384-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4384-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1701\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4389.jpg\" alt=\"\" class=\"wp-image-1701\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4389.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4389-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4389-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4389-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"1698\" src=\"https:\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4420.jpg\" alt=\"\" class=\"wp-image-1698\" srcset=\"\/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4420.jpg 900w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4420-300x200.jpg 300w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4420-768x512.jpg 768w, \/\/cdn.xl.pt\/bs\/uploads\/sites\/170\/2025\/06\/FCZ4420-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alphaverso: Descodificando a Gera\u00e7\u00e3o do Futuro. No pr\u00f3ximo dia 11 de julho \u00e0s 15h30, n\u00e3o perca a quarta talk do Media Trends: What\u00b4s Next?. Conhe\u00e7a a apresenta\u00e7\u00e3o realizada pela IPG MediaBrands com o tema&nbsp;Alphaverso: Descodificando a Gera\u00e7\u00e3o do Futuro. Assista \u00e0 Talk neste&nbsp;site&nbsp;ou em&nbsp;neg\u00f3cios.pt&nbsp;e saiba tudo em primeira m\u00e3o. 15h30 | Boas vindas Lu\u00eds Ferreira, [&hellip;]<\/p>\n","protected":false},"featured_media":1536,"template":"","meta":[],"categories":[29],"tags":[37,32],"mt_rota_tema":[54],"class_list":["post-1503","seminars","type-seminars","status-publish","has-post-thumbnail","hentry","category-mediabrands","tag-2-edicao","tag-mediabrands"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/seminars\/1503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/seminars"}],"about":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/types\/seminars"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/media\/1536"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/media?parent=1503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/categories?post=1503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/tags?post=1503"},{"taxonomy":"mt_rota_tema","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/mt_rota_tema?post=1503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}