{"id":1740,"date":"2025-08-04T12:53:25","date_gmt":"2025-08-04T11:53:25","guid":{"rendered":"https:\/\/bs.xl.pt\/media-trends\/?post_type=seminars&p=1740"},"modified":"2026-04-02T11:07:38","modified_gmt":"2026-04-02T10:07:38","slug":"scroll-zapping-e-streaming-o-puzzle-do-consumo-de-media","status":"publish","type":"seminars","link":"https:\/\/mediatrends.negocios.pt\/2-edicao\/seminars\/scroll-zapping-e-streaming-o-puzzle-do-consumo-de-media\/","title":{"rendered":"Scroll, Zapping e Streaming: O Puzzle do Consumo de Media"},"content":{"rendered":"\n
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Scroll, Zapping e Streaming: O Puzzle do Consumo de Media<\/h2>\n\n\n\n

No pr\u00f3ximo dia 24 de setembro <\/strong>\u00e0s 10h00<\/strong>, n\u00e3o perca a quinta e \u00faltima talk do Media Trends: What\u00b4s Next?<\/strong>. Conhe\u00e7a a apresenta\u00e7\u00e3o realizada pelo Havas Media Network <\/strong>com o tema Scroll, Zapping e Streaming: O Puzzle do Consumo de Media.<\/strong><\/p>\n\n\n\n

Assista \u00e0 Talk neste site<\/strong> ou em neg\u00f3cios.pt<\/strong> e saiba tudo em primeira m\u00e3o.<\/p>\n<\/div><\/div>\n\n\n\n

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10h00 | Boas-Vindas<\/h3>\n\n\n\n

Lu\u00eds Ferreira<\/strong>, Diretor Geral Comercial, Medialivre
Fernanda Marantes<\/strong>, CEO, Havas Media Network<\/p>\n\n\n\n

10h05 | Scrolling, Zapping and Streaming: o Puzzle do Consumo de Media<\/h3>\n\n\n\n

Sofia Vieira<\/strong>, Insights & Strategy Director, Havas Media Network<\/p>\n\n\n\n

10h40 | Debate \u201cNavegar o Caos e Conquistar Aten\u00e7\u00e3o\u201d<\/h3>\n\n\n\n

Hugo Bento<\/strong>, Diretor de Marketing, Grupo Brisa
Ricardo Sacoto Lagoa<\/strong>, Diretor de Marketing, Sensibiliza\u00e7\u00e3o e Comunica\u00e7\u00e3o, Sociedade Ponto Verde<\/p>\n\n\n\n

Modera\u00e7\u00e3o:<\/em> Filipe Neves<\/strong>, Business Managing Director, Arena Media<\/p>\n\n\n\n

11h00 | O Puzzle do Consumo de Media: Implica\u00e7\u00f5es<\/h4>\n\n\n\n

Sofia Vieira<\/strong>, Insights & Strategy Director, Havas Media Network<\/p>\n\n\n\n

11h10 | Debate \u201cEstrat\u00e9gias de Branding num Ecossistema em Mudan\u00e7a\u201d<\/h4>\n\n\n\n

Filipa Afonso<\/strong>, Diretora de Markerting, Lidl Portugal
Maria Estarreja<\/strong>, Diretora de Marketing Global, Grupo Lus\u00edadas Sa\u00fade<\/p>\n\n\n\n

Modera\u00e7\u00e3o:<\/em> Rita Amzalak<\/strong>, Managing Partner, Havas Media Portugal<\/p>\n\n\n\n

11h30 | Fim <\/h3>\n<\/div><\/div>\n\n\n\n
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Scroll, Zapping e Streaming: O Puzzle do Consumo de Media No pr\u00f3ximo dia 24 de setembro \u00e0s 10h00, n\u00e3o perca a quinta e \u00faltima talk do Media Trends: What\u00b4s Next?. Conhe\u00e7a a apresenta\u00e7\u00e3o realizada pelo Havas Media Network com o tema Scroll, Zapping e Streaming: O Puzzle do Consumo de Media. Assista \u00e0 Talk neste site ou em neg\u00f3cios.pt e saiba tudo em primeira […]<\/p>\n","protected":false},"featured_media":1743,"template":"","meta":[],"categories":[25],"tags":[37,28],"mt_rota_tema":[54],"class_list":["post-1740","seminars","type-seminars","status-publish","has-post-thumbnail","hentry","category-havas-media-network","tag-2-edicao","tag-havas-media-network"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/seminars\/1740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/seminars"}],"about":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/types\/seminars"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/media\/1743"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/media?parent=1740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/categories?post=1740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/tags?post=1740"},{"taxonomy":"mt_rota_tema","embeddable":true,"href":"https:\/\/bs.xl.pt\/media-trends\/wp-json\/wp\/v2\/mt_rota_tema?post=1740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}