{"id":686,"date":"2024-06-17T18:31:24","date_gmt":"2024-06-17T17:31:24","guid":{"rendered":"https:\/\/bs.xl.pt\/media-trends\/?post_type=seminars&p=686"},"modified":"2026-04-02T11:08:02","modified_gmt":"2026-04-02T10:08:02","slug":"eficacia-da-comunicacao-desafios-para-as-marcas","status":"publish","type":"seminars","link":"https:\/\/mediatrends.negocios.pt\/1-edicao\/seminars\/eficacia-da-comunicacao-desafios-para-as-marcas\/","title":{"rendered":"Efic\u00e1cia da Comunica\u00e7\u00e3o \u2013 Desafios para as marcas"},"content":{"rendered":"\n
\n

Efic\u00e1cia da Comunica\u00e7\u00e3o \u2013 Desafios para as marcas<\/h2>\n\n\n\n

No pr\u00f3ximo dia 27 de junho \u00e0s 10h00, n\u00e3o perca a quinta talk do Media Trends: What\u00b4s Next?. Conhe\u00e7a a apresenta\u00e7\u00e3o realizada pela Mediabrands com o tema Efic\u00e1cia da Comunica\u00e7\u00e3o \u2013 Desafios para as Marcas<\/strong>.<\/p>\n\n\n\n

Assista \u00e0 Talk neste site<\/strong> ou em neg\u00f3cios.pt e saiba tudo em primeira m\u00e3o.<\/p>\n<\/div><\/div>\n\n\n\n

\n

10h00 | Boas Vindas<\/h4>\n\n\n\n

Luis Ferreira<\/strong>, Diretor Geral Comercial, Medialivre<\/p>\n\n\n\n

10h05 | Efic\u00e1cia da Comunica\u00e7\u00e3o\u2013 Desafios para as marcas<\/h4>\n\n\n\n

Ana Rita Cardoso<\/strong>, Chief Strategy Officer, IPG Mediabrands
Rui Freire<\/strong>, Managing Director, Initiative<\/p>\n\n\n\n

10h35 | Desafios da Efic\u00e1cia<\/h4>\n\n\n\n

Alberto Rui<\/strong>, CEO, IPG Mediabrands
Ant\u00f3nio Roquette<\/strong>, CEO, UZINA
Pedro Lobato<\/strong>, Head of Brand Strategy, GALP
Rita Tom\u00e9<\/strong>, Head of Branding, Cofidis
Teresa Burnay<\/strong>, Business Unit Director, Media Director Unilever<\/p>\n\n\n\n

Modera\u00e7\u00e3o: Marta Rangel<\/strong><\/p>\n\n\n\n

11h35 | Fim<\/h4>\n<\/div><\/div>\n\n\n\n
\n

Os Desafios das Marcas para uma Comunica\u00e7\u00e3o Eficaz<\/h2>\n\n\n\n

Fal\u00e1mos com Ant\u00f3nio Roquette<\/strong> (Uzina), Rita Tom\u00e9<\/strong> (Cofidis), Alberto Rui Pereira<\/strong> (IPG Mediabrands), Rui Freire<\/strong> (Initiative), Teresa Burnay<\/strong> (Unilever), Pedro Lobato<\/strong> (Galp) e Ana Rita Cardoso<\/strong> (IPG Mediabrands) para nos mostrarem a sua vis\u00e3o resumida acerca dos t\u00f3picos debatidos.<\/p>\n\n\n