{"id":11471,"date":"2021-05-24T10:57:30","date_gmt":"2021-05-24T10:57:30","guid":{"rendered":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/sem-categoria\/os-first-party-data-dos-editores-tem-um-impacto-positivo-nas-metricas-da-marca\/"},"modified":"2021-05-24T10:57:30","modified_gmt":"2021-05-24T10:57:30","slug":"os-first-party-data-dos-editores-tem-um-impacto-positivo-nas-metricas-da-marca","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/noticias\/os-first-party-data-dos-editores-tem-um-impacto-positivo-nas-metricas-da-marca\/","title":{"rendered":"Os first party data dos editores t\u00eam um impacto positivo nas m\u00e9tricas da marca"},"content":{"rendered":"\n<p>Isso mostra que, entre as amea\u00e7as que aumentam o caos ao setor de marketing digital, est\u00e3o as oportunidades \u00e0 prova de futuro, protegidas pela privacidade e que permitem que os anunciantes continuem a construir campanhas baseadas em dados e medi-las de uma forma adequada ao comportamento do consumidor.<\/p>\n\n\n\n<p>Leia o artigo completo, em ingl\u00eas, em <a rel=\"noreferrer noopener\" href=\"https:\/\/whatsnewinpublishing.com\/publishers-first-party-data-has-a-positive-impact-on-brand-metrics\/\" target=\"_blank\">whatsnewinpublishing.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os <em>first party data<\/em> proporcionaram um <em>uplift<\/em> de 65% para o Guardian &#8211; esta foi uma das conclus\u00f5es reveladas recentemente no evento Make Possible da Permutive, \u201cO futuro das m\u00e9tricas num mundo sem <em>3rd party cookies<\/em>\u201d.<\/p>\n","protected":false},"author":5,"featured_media":11474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[203,206,62],"class_list":["post-11471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-data","tag-marcas","tag-marketing"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/11471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/comments?post=11471"}],"version-history":[{"count":0,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/11471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media\/11474"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media?parent=11471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/categories?post=11471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/tags?post=11471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}