{"id":11657,"date":"2021-07-29T11:42:46","date_gmt":"2021-07-29T11:42:46","guid":{"rendered":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/sem-categoria\/serie-de-benchmarks-publicidade-em-noticias-supera-facebook-e-youtube\/"},"modified":"2021-07-29T11:42:46","modified_gmt":"2021-07-29T11:42:46","slug":"serie-de-benchmarks-publicidade-em-noticias-supera-facebook-e-youtube","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/noticias\/serie-de-benchmarks-publicidade-em-noticias-supera-facebook-e-youtube\/","title":{"rendered":"S\u00e9rie de benchmarks: publicidade em not\u00edcias supera Facebook e Youtube"},"content":{"rendered":"\n<p id=\"tw-target-text\">A ThinkNewsBrands divulgou as \u00faltimas descobertas da The Benchmark and Payback Series, que mostra que a publicidade em not\u00edcias \u00e9 mais eficaz do que a publicidade em plataformas de m\u00eddia social. As descobertas v\u00eam da The Benchmark Series, o maior estudo de efic\u00e1cia de publicidade em m\u00eddia cruzada j\u00e1 realizado na Austr\u00e1lia.<\/p>\n\n\n\n<p>Leia o conte\u00fado original, em ingl\u00eas, em <a href=\"https:\/\/www.mediaweek.com.au\/benchmark-series-advertising-in-news-outperforms-facebook-and-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.mediaweek.com.au<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An\u00fancios em not\u00edcias s\u00e3o t\u00e3o bons quanto (ou melhores que) an\u00fancios no YouTube.<\/p>\n","protected":false},"author":29,"featured_media":11660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[50,80],"class_list":["post-11657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-internacional","tag-publicidade"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/11657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/comments?post=11657"}],"version-history":[{"count":0,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/11657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media\/11660"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media?parent=11657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/categories?post=11657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/tags?post=11657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}