{"id":12056,"date":"2021-12-20T18:19:41","date_gmt":"2021-12-20T18:19:41","guid":{"rendered":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/sem-categoria\/o-que-provoca-mais-boca-a-boca-no-digital\/"},"modified":"2021-12-20T18:19:41","modified_gmt":"2021-12-20T18:19:41","slug":"o-que-provoca-mais-boca-a-boca-no-digital","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/noticias\/o-que-provoca-mais-boca-a-boca-no-digital\/","title":{"rendered":"O que provoca mais boca a boca no digital?"},"content":{"rendered":"\n<p>Uma pesquisa pioneira da Engagement Labs, a primeira do g\u00e9nero, examina o desempenho de campanhas em media social e campanhas digitais, em dez grandes anunciantes.&nbsp;<\/p>\n\n\n\n<p>Leia o artigo original, em ingl\u00eas, em <a href=\"https:\/\/aithority.com\/technology\/native-and-programmatic-advertising\/new-study-shows-digital-advertising-significantly-drives-more-brand-word-of-mouth-and-conversation-than-social-advertising-on-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">aithority.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um novo estudo demonstra que a publicidade digital impulsiona significativamente mais passa a palavra e conversas sobre as marcas do que a publicidade no Facebook.<\/p>\n","protected":false},"author":29,"featured_media":12059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[50,359],"class_list":["post-12056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-internacional","tag-publicidade-digital"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/12056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/comments?post=12056"}],"version-history":[{"count":0,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/12056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media\/12059"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media?parent=12056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/categories?post=12056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/tags?post=12056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}