{"id":12806,"date":"2022-10-07T12:02:00","date_gmt":"2022-10-07T12:02:00","guid":{"rendered":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/sem-categoria\/como-a-nielsen-esta-a-mudar-as-medicoes-de-tv-de-base-painel-para-base-pessoal\/"},"modified":"2022-10-07T12:02:00","modified_gmt":"2022-10-07T12:02:00","slug":"como-a-nielsen-esta-a-mudar-as-medicoes-de-tv-de-base-painel-para-base-pessoal","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/noticias\/como-a-nielsen-esta-a-mudar-as-medicoes-de-tv-de-base-painel-para-base-pessoal\/","title":{"rendered":"Como a Nielsen est\u00e1 a mudar as medi\u00e7\u00f5es de TV \u2013 de base painel para base pessoal"},"content":{"rendered":"\n<p>Durante o ver\u00e3o, a Nielsen lan\u00e7ou uma ferramenta de desduplica\u00e7\u00e3o de an\u00fancios em quatro dispositivos, de forma a ajudar os compradores a reduzir a repeti\u00e7\u00e3o de impress\u00f5es no YouTube em TV linear, TV conectada (CTV), computador e telem\u00f3vel.<\/p>\n\n\n\n<p>Depois do Youtube, a Roku tornou-se na segunda grande editora de CTV a adotar a nova ferramenta de desduplica\u00e7\u00e3o de an\u00fancios da Nielsen, para medir os seus an\u00fancios em invent\u00e1rio de v\u00eddeo linear e em streaming. <\/p>\n\n\n\n<p>Leia a not\u00edcia original, em ingl\u00eas, <a href=\"https:\/\/www.adexchanger.com\/digital-tv\/how-nielsen-is-shifting-from-panel-to-person-based-tv-measurement\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Nielsen est\u00e1 a tentar manter o seu status em medi\u00e7\u00e3o de TV.<\/p>\n","protected":false},"author":29,"featured_media":12527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[50,80],"class_list":["post-12806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-internacional","tag-publicidade"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/12806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/comments?post=12806"}],"version-history":[{"count":0,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/12806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media\/12527"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media?parent=12806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/categories?post=12806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/tags?post=12806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}