{"id":12908,"date":"2022-11-14T08:19:11","date_gmt":"2022-11-14T08:19:11","guid":{"rendered":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/sem-categoria\/o-que-os-marketeers-precisam-de-saber-sobre-publicidade-programatica\/"},"modified":"2022-11-14T08:19:11","modified_gmt":"2022-11-14T08:19:11","slug":"o-que-os-marketeers-precisam-de-saber-sobre-publicidade-programatica","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/noticias\/o-que-os-marketeers-precisam-de-saber-sobre-publicidade-programatica\/","title":{"rendered":"O que os marketeers precisam de saber sobre publicidade program\u00e1tica"},"content":{"rendered":"\n<p>Este ano, os investimentos em publicidade program\u00e1tica atingir\u00e3o US$ 115,23 mil milh\u00f5es de d\u00f3lares, dos quais mais de 90% ser\u00e3o transacionados programaticamente, de acordo com a eMarketer. E porqu\u00ea? Porque o program\u00e1tico oferece tudo o que a publicidade display oferece, e ainda mais.<\/p>\n\n\n\n<p>Leia o artigo original, em ingl\u00eas, <a href=\"https:\/\/martech.org\/what-you-need-to-know-about-programmatic-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A publicidade program\u00e1tica \u00e9 a maneira mais eficaz de segmentar um p\u00fablico-alvo e obter <i>insights<\/i> de desempenho em tempo real.<\/p>\n","protected":false},"author":29,"featured_media":12911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[50,62,80],"class_list":["post-12908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-internacional","tag-marketing","tag-publicidade"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/12908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/comments?post=12908"}],"version-history":[{"count":0,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/12908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media\/12911"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media?parent=12908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/categories?post=12908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/tags?post=12908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}