{"id":13307,"date":"2023-04-14T10:02:36","date_gmt":"2023-04-14T10:02:36","guid":{"rendered":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/sem-categoria\/iab-crescimento-de-publicidade-na-internet-desacelerou-em-2022\/"},"modified":"2023-04-14T10:02:36","modified_gmt":"2023-04-14T10:02:36","slug":"iab-crescimento-de-publicidade-na-internet-desacelerou-em-2022","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/noticias\/iab-crescimento-de-publicidade-na-internet-desacelerou-em-2022\/","title":{"rendered":"IAB: crescimento de publicidade na Internet desacelerou em 2022"},"content":{"rendered":"\n<p>A incerteza econ\u00f3mica, a agita\u00e7\u00e3o geopol\u00edtica, a regula\u00e7\u00e3o, as mudan\u00e7as relativas a privacidade, entre outros, contribu\u00edram para a desacelera\u00e7\u00e3o, e o crescimento ser\u00e1 provavelmente menos robusto e mais dif\u00edcil de alcan\u00e7ar daqui para frente, observou o CEO do IAB, David Cohen. <\/p>\n\n\n\n<p>Leia o artigo original em ingl\u00eas no site <a href=\"https:\/\/www.mediapost.com\/publications\/article\/384290\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mediapost<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apesar de um ganho recorde de 35% em 2021, o crescimento das receitas de publicidade online desacelerou para 10,8% em 2022, de acordo com o \u00faltimo relat\u00f3rio anual do Internet Advertising Bureau (IAB), conduzido pela PwC.<\/p>\n","protected":false},"author":77,"featured_media":13310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[1190,1193],"class_list":["post-13307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-iab","tag-internet"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/13307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/comments?post=13307"}],"version-history":[{"count":0,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/13307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media\/13310"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media?parent=13307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/categories?post=13307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/tags?post=13307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}