{"id":13487,"date":"2023-07-04T15:50:12","date_gmt":"2023-07-04T15:50:12","guid":{"rendered":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/sem-categoria\/bcma-e-cofina-lancam-os-branded-content-awards\/"},"modified":"2023-07-04T15:50:12","modified_gmt":"2023-07-04T15:50:12","slug":"bcma-e-cofina-lancam-os-branded-content-awards","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/noticias\/bcma-e-cofina-lancam-os-branded-content-awards\/","title":{"rendered":"BCMA e Cofina lan\u00e7am os Branded Content Awards"},"content":{"rendered":"\n<p>A BCMA \u2013 Branded Content Marketing Association Portugal e o grupo Cofina lan\u00e7aram os Branded Content Awards na <a href=\"https:\/\/youtu.be\/eEW6Vi53dT0\" target=\"_blank\" rel=\"noreferrer noopener\">primeira confer\u00eancia<\/a> desta \u00e1rea criativa. Ser\u00e3o os &#8220;\u00d3scares&#8221; da \u00e1rea que v\u00e3o distinguir as melhores hist\u00f3rias com impacto nos consumidores. Ag\u00eancias e marcas podem <a href=\"https:\/\/www.brandedcontent.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">candidatar-se<\/a> aos pr\u00e9mios a partir desta sexta-feira, 30 de junho.<\/p>\n\n\n\n<p>A Branded Content Talks Portugal, que se realizou na quinta-feira, serviu para reconhecer e celebrar as boas iniciativas de\u00a0branded content\u00a0e\u00a0brand storytelling\u00a0de Portugal, como referiu Luis Ferreira, diretor geral comercial da Cofina, na abertura do evento. Luis Ferreira apresentou uma s\u00e9rie de testemunhos em <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=I17tCSuQljs\" target=\"_blank\">v\u00eddeo<\/a> das empresas clientes sobre os melhores projetos de branded content desenvolvidos pela Cofina:\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/aenergiaquemudaomundo.sabado.pt\/\" target=\"_blank\">EDP Yes<\/a>;\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/maisidademais.cmjornal.pt\/dar-palco-ao-envelhecimento-ativo\/\" target=\"_blank\">MaisIdadeMais<\/a>\u00a0&#8211; envelhecimento ativo, do grupo Ageas Portugal;\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/transformarvidas.cmjornal.pt\/\" target=\"_blank\">Transformar Vidas<\/a>, da Funda\u00e7\u00e3o Santander Portugal;\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/natuapele.sabado.pt\/\" target=\"_blank\">Na tua Pele<\/a>\u00a0&#8211;\u00a0com o apoio da Janssen, Pharmaceutical Companies of Johnsson and Johnsson;\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/oceaniclounge.sabado.pt\/\" target=\"_blank\">Oceanic\u00a0Lounge<\/a>\u00a0da Mercedes Benz;\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/meuverso.sabado.pt\/\" target=\"_blank\">(M)Eu, Verso<\/a>\u00a0&#8211;\u00a0com o apoio da Medis;\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/redescobrirportugal.sabado.pt\/t-roc\/\" target=\"_blank\">Redescobrir Portugal<\/a>, para a Volkswagen e\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/almadosvinhosdelisboa.sabado.pt\/\" target=\"_blank\">A Alma dos Vinhos de Lisboa<\/a>, em parceria com a CVRLisboa.<\/p>\n\n\n\n<p><strong>Veja o resumo<\/strong>:<\/p>\n\n\n<div class=\"uk-margin-medium\"><iframe width=\"1280\" height=\"720\" src=\"\/\/www.youtube.com\/embed\/eEW6Vi53dT0?showinfo=0\" frameborder=\"0\" allowfullscreen data-uk-responsive loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mais de 250 pessoas assistiram \u00e0 primeira Branded Content Talks.<\/p>\n","protected":false},"author":77,"featured_media":13490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[284,1235,554],"class_list":["post-13487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-bcma","tag-branded-content-awards","tag-cofina"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/13487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/comments?post=13487"}],"version-history":[{"count":0,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/13487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media\/13490"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media?parent=13487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/categories?post=13487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/tags?post=13487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}