{"id":13685,"date":"2023-09-19T11:17:19","date_gmt":"2023-09-19T11:17:19","guid":{"rendered":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/sem-categoria\/a-simbiose-entre-assinaturas-digitais-e-publicidade\/"},"modified":"2023-09-19T11:17:19","modified_gmt":"2023-09-19T11:17:19","slug":"a-simbiose-entre-assinaturas-digitais-e-publicidade","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/noticias\/a-simbiose-entre-assinaturas-digitais-e-publicidade\/","title":{"rendered":"A simbiose entre assinaturas digitais e publicidade"},"content":{"rendered":"\n<p>\u00c0 medida que os 3rd party cookies desaparecem no espelho retrovisor, os dados pr\u00f3prios est\u00e3o a colocar as empresas de media na pole position dos anunciantes. Como est\u00e3o a ser usados os dados dos assinantes para contextualizar a publicidade melhor que nunca? E ainda aumentar a receita?<\/p>\n\n\n\n<p>Leia o <a href=\"https:\/\/digitalcontentnext.org\/blog\/2023\/09\/14\/digital-medias-successful-symbiosis-of-subscription-data-and-advertising\/?utm_source=substack&amp;utm_medium=email\" target=\"_blank\" rel=\"noreferrer noopener\">artigo original<\/a> em ingl\u00eas no site Digital Content Next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se o conte\u00fado \u00e9 rei, ent\u00e3o o contexto \u00e9 Deus.<\/p>\n","protected":false},"author":77,"featured_media":13688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[80],"class_list":["post-13685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-publicidade"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/13685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/comments?post=13685"}],"version-history":[{"count":0,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/posts\/13685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media\/13688"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/media?parent=13685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/categories?post=13685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/medialivre-boost-solutions\/wp-json\/wp\/v2\/tags?post=13685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}