{"id":419,"date":"2021-10-12T15:04:47","date_gmt":"2021-10-12T14:04:47","guid":{"rendered":"http:\/\/bs.xl.pt\/powerful-brand\/?post_type=attendants&#038;p=419"},"modified":"2022-05-12T11:24:13","modified_gmt":"2022-05-12T10:24:13","slug":"cristiana-monteiro","status":"publish","type":"attendants","link":"https:\/\/bs.xl.pt\/powerful-brand\/attendants\/cristiana-monteiro\/","title":{"rendered":"Cristiana Monteiro"},"content":{"rendered":"\n<p>Na SIBS gere 2 equipas: estrat\u00e9gia e segmenta\u00e7\u00e3o de mercado e gest\u00e3o de canais digitais. Lidera o crescimento dos produtos SIBS, focados no MB WAY, principal app de pagamentos m\u00f3veis em Portugal, para os targets B2B e B2C. Atrav\u00e9s de marketing digital, gamifica\u00e7\u00e3o e parcerias estrat\u00e9gicas, MB WAY cresceu de menos de <strong><u>100<\/u><\/strong> mil para 3,5 milh\u00f5es de utilizadores de 2017 a 2021. Formada em gest\u00e3o pelo ISCTE_IUL e Cat\u00f3lica Lisbon School of Business &amp; Economics, antes de estar na SIBS passou por consultoria tecnologia, gest\u00e3o de marcas de FMCG e investiga\u00e7\u00e3o.<\/p>\n","protected":false},"featured_media":389,"template":"","meta":[],"categories":[37],"tags":[],"attendant_categories":[],"class_list":["post-419","attendants","type-attendants","status-publish","has-post-thumbnail","hentry","category-webinar-3"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/attendants\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/attendants"}],"about":[{"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/types\/attendants"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/media\/389"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/media?parent=419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/categories?post=419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/tags?post=419"},{"taxonomy":"attendant_categories","embeddable":true,"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/attendant_categories?post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}