{"id":1009,"date":"2022-07-13T06:00:00","date_gmt":"2022-07-13T05:00:00","guid":{"rendered":"https:\/\/bs.xl.pt\/powerful-brand\/?p=1009"},"modified":"2022-08-17T11:19:22","modified_gmt":"2022-08-17T10:19:22","slug":"word-of-mouth-com-catarina-barradas","status":"publish","type":"post","link":"https:\/\/bs.xl.pt\/powerful-brand\/videocast\/word-of-mouth-com-catarina-barradas\/","title":{"rendered":"Word of Mouth com Catarina Barradas"},"content":{"rendered":"<div class=\"uk-margin-medium\"><iframe width=\"1280\" height=\"720\" src=\"\/\/www.youtube.com\/embed\/_iQAZeuiy4A?showinfo=0\" frameborder=\"0\" allowfullscreen data-uk-responsive loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"\"><\/iframe><\/div>\n\n\n\n<p>A\u00a0S\u00c1BADO, em parceria com a\u00a0Marktest, realiza a iniciativa\u00a0Powerful Brand | Marcas\u00a0com valor tem na base uma ferramenta desenvolvida pela Marktest, que mede o valor das marcas nas dimens\u00f5es do Prop\u00f3sito, da Inova\u00e7\u00e3o, da Sustentabilidade. Nesta edi\u00e7\u00e3o, cri\u00e1mos um\u00a0Conselho Estrat\u00e9gico, que junta\u00a016 marcas distinguidas na edi\u00e7\u00e3o de 2021, 16 dos grandes segmentos da Powerful Brand. Estes 16 profissionais da \u00e1rea do marketing ir\u00e3o dar voz aos videocasts, que ser\u00e3o lan\u00e7ados ao longo de 3 meses, no site da S\u00c1BADO e no site da iniciativa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O 2\u00ba epis\u00f3dio Powerful Brands | Conversas com valor, subordinado \u00e0 tem\u00e1tica Word of Mouth, com Catarina Barradas, Diretora de Marca, EDP.<\/p>\n","protected":false},"author":5,"featured_media":1018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[67],"class_list":["post-1009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videocast","tag-word-of-mouth"],"_links":{"self":[{"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/posts\/1009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/comments?post=1009"}],"version-history":[{"count":3,"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/posts\/1009\/revisions"}],"predecessor-version":[{"id":1123,"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/posts\/1009\/revisions\/1123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/media\/1018"}],"wp:attachment":[{"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/media?parent=1009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/categories?post=1009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bs.xl.pt\/powerful-brand\/wp-json\/wp\/v2\/tags?post=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}