Rita Torres-Baptista

Co-Founder, MAR - Tokenized Real Estate

Senior executive with a career that combines strategy, branding, and transformation, spanning retail (Unilever/Jerónimo Martins), financial services (BES/Novo Banco), technology (NOS), and, more recently, real estate.  

She combines her executive experience with an academic role at the Portuguese Catholic University, as a lecturer and advisor.

She is Co-Founder of MAR – Tokenized Real Estate, a platform under development that brings together real estate and the potential of Web3, creating new forms of investment and value.

At the same time, he is an Independent Strategic Advisor, supporting leaders and organizations in contexts of transformation.

Committed to building a distinctive country brand, anchored in innovation and the reinvention of its key industries.